If you’re in business, the day that you sold your first widget your customers began talking about you,
and the widget. Back in the days they would just share their experience, good or bad, with a friend; it was easy. Boy,
have times changed. Today, the internet has made it easy for your customers to share those same experiences with the world; and boy are they sharing. Your customers are telling the world about you on blogs and discussion forums, writing reviews and atings on Epinions and Tripadvisor, creating Youtube videos, and need we even mention the Tweets. The question is “what are they saying?”. Unfortunately, in most cases, if your consumers are going out of their way to generate this media, it ain’t good. People will share a good experience when it’s convenient, but will break their necks to share a bad one; just think about what you do. We will help you to proactively take control of this media being generated by the consumer. We will also work with you to identify your existing CGM and manage it so that it is working to your benefit.
and the widget. Back in the days they would just share their experience, good or bad, with a friend; it was easy. Boy,
have times changed. Today, the internet has made it easy for your customers to share those same experiences with the world; and boy are they sharing. Your customers are telling the world about you on blogs and discussion forums, writing reviews and atings on Epinions and Tripadvisor, creating Youtube videos, and need we even mention the Tweets. The question is “what are they saying?”. Unfortunately, in most cases, if your consumers are going out of their way to generate this media, it ain’t good. People will share a good experience when it’s convenient, but will break their necks to share a bad one; just think about what you do. We will help you to proactively take control of this media being generated by the consumer. We will also work with you to identify your existing CGM and manage it so that it is working to your benefit.